Manifesto Marketing Emails
Goal: Send out monthly marketing emails to all subscribers of Manifesto Furniture to market products to interior designers and clients.
Software used: InDesign, Photoshop, MailChimp
Experience: I was very comfortable to use MailChimp for marketing emails since I’m very familiar with the software. We aim to send out two emails a month, if not more. The owners prefer simple/minimal emails that showcase just a few of their favorite products. We like to showcase the same type of furniture prices in emails or different types of pieces from the same manufacture. The owners have built up a great rapport with their designers and clients and in result, our emails have an average open rate of 28% with a list of over 900 subscribers.
Manifesto Cut Sheets
Goal: Create informational cut sheets for customers that are interested in specific furniture pieces, accessible on the website and locally for the owners to print out and hand to customers in-store
Software used: InDesign, Photoshop, Adobe Acrobat
Experience: Creating this cut sheets were definitely a learning experience. There were many times I had to convert measurements from cm to in and be accurate as this information was customer facing. I did a lot of double checking my work with owners to ensure what I was putting out there was accurate. I quickly picked up what the important type of finishes/fabric information to put on these cut sheets.