Goal: Create a line sheet of Susan Wheeler Design collection with product information in a easy-readable format for retail stores and customers.
Software: Adobe Illustrator, Photoshop, and Acrobat
Experience: This was my second time at making a jewelry line sheet for Susan Wheeler Design. We were getting ready for a major jewelry trade show in Tucson, AZ and I took the initiative to create a line sheet that organized her collection in a more readable format. The first challenge I faced when first making the line sheet was saving this file in a format that was easy to email to stores and customers. The second challenge I faced when saving this line sheet in a low file size was keeping the integrity of the high resolution photos in the line sheet. I was struggling to create a reduced file size line sheet that was keeping the high-resolution photos clear. This was obvious in the first line sheet when I was printing these out and meeting with stores in-person to show Susan's collection. It was common that I would receive feedback from stores that the line sheet "did not showcase the jewelry as well as seeing them in person". This was a major problem since most jewelry retail stores need to see a line sheet before thinking about making an appointment to view Susan Wheeler Design's collection in person. It's essential to have a line sheet that will make a lasting first impression. I overcame these challenges by creating the line sheet in Adobe Ilustrator. Then I exported the artboards as PNG files. Next I uploaded the PNG files to Adobe Acrobat where I combined the PNG files into a reduced file size PDF. The PDF I made of the line sheet keeps the integrity of the high-resolution photos and can be viewed on a mobile device.
The gallery below is the first line sheet I made. The formatting of the pieces were inconsistent and left a lot of white space.