First round of Instagram advertising Second round of Instagram advertising Goal: Target audiences in Instagram to engage the most engagements on an advertising budget of $5.00 per day. Experience: Honestly, using Facebook Ad Manager to create Instagram Ads was a real headache but I am proud to say that I now feel very comfortable using Facebook Ads! The first Instagram ad I made only received about 116 likes and maybe one comment. The second Instagram ad I made received 378 likes and about 7 comments from users. The biggest difference between these two ads was my target audiences. I wasn’t satisfied with my first Instagram post so I researched and found that the more specific you target your audience on Facebook, the more engagement you will get with your ad. This created astounding results in my second Instagram ad, and I credit the numerous target interests, related to designer jewelry, I specified in the ad.